Common SEO Mistakes #1: Choosing Keywords
One of the most common mistakes for newbies getting into SEO is that they do not understand how to properly choose keywords. The most common way to research keywords is through Google Keyword Planner through Google Adwords. Let’s say for example you are making an SEO blog. Since there are tons of tons of SEO blogs out there and you want to start to dip your feet in the water, you will want to aim for the lesser competitive keywords. If you try to rank top 10 in the keyword “SEO” right off the bat you may not get the traffic or results. You have to build a strong SEO profile before that tree starts to bear fruit.
So how do you choose which keywords to start? The first thing you want to do is research keywords that don’t have very high competition. One way I like to tell is to use the allintitle: “Key Phrase”. For example, if you google Common SEO Mistakes there will be 543,000 search results.
Now if you Google the same keyword allintitle: Common SEO Mistakes, it drops the search results down to 3,690. This gives me an idea of how many pages have used the keyword in the title of their post.
I also use the allintext: Keyword to tell how many different sites use the keyword I am aiming for in their text. I recommending using the allintitle:keyword search so you know which websites are focusing their page or article on that keyword. As you can see this keyword has under 4000 sites aiming directly at the keyword. That means this is a good starting keyword to aim for when starting. Even though the keyword has low monthly searches at 50. That still gives you a good chance to work your way up the rankings quickly and get a majority of that traffic to your website.
Which keyword research techniques do you prefer? Do you have any questions about your current keyword research? What would you like me to blog about next?